It started with a quote.
Why F.I.E.R.C.E.? I get that question a lot. "Why did you choose that word, that name? What does it mean?"
When I "found" F.I.E.R.C.E. I was desperate. It was December of 2014 and I was questioning everything in my life…how I got there, my relationship, my thoughts, and my heart. I needed to find a way back to my authentic self.
As I was feverishly searching for ANYTHING to pull me out of this spiral, a quote popped up, and there it was:
“This is the year I will be stronger, braver, kinder, & unstoppable. This is the year I will be FIERCE.”
I realized that F.I.E.R.C.E. was what I USED to be: strong and feminine, healthy and balanced, content but driven, confident but curious, and above all else, truly, wholeheartedly happy. I knew I could become that again & was determined to figure out how.
As a personal trainer of 16 years at this point, the one thing I did know was fitness and I used that as the starting point for all things F.I.E.R.C.E. I reached out to the women in my life and asked them to join me on this adventure of finding ourselves by prioritizing our health.
All women. All ages. All stories. All destinations.
The only pre-req was that you had to be female.
Every month I coached an all-female tribe through an online health and fitness challenge. As a team we worked together to create healthier and happier lives and simply support each other along the way. We started with exercise and clean eating but quickly realized that was just scratching the surface, and F.I.E.R.C.E. was born.
Our online F.I.E.R.C.E. community has grown quickly over the last two years and has reached hundreds of women across the United States. What once started as just a fitness program has now become a way of life.
Month after month we have continued to build our online F.I.E.R.C.E. tribe and consistently have strong, successful challenges moving through our journey together, as a F.I.E.R.C.E. team.
Workouts, recipes, eating guides, positive mindset, accountability, daily coaching, and most importantly a true sense of community, support, and family is what F.I.E.R.C.E. gives to women.
Now, hundreds of lives have been changed, thousands of pounds have been lost, even more inches are gone and countless stories of transformations, ahas, & new beliefs in what is possible have been created.
F.I.E.R.C.E. is team, feeling empowered, finding courage through vulnerability, honoring the struggle, getting back up again, and again and again, & loving ourselves through the process, every single inch of the way.
F.I.E.R.C.E. is a way of life, a belief system. It is about balance, acceptance, pride, self-compassion, and empathy for each other, and ourselves, who are all in this together!
F.I.E.R.C.E. is understanding that when we allow ourselves to put our health at the top of our lists, we are able to be the mom, wife, friend, sister, daughter, boss, etc that we want to be.
The only missing link: the live, in-person connection… until NOW!
Due to the success of F.I.E.R.C.E. online and my vision of creating a healthy and confident way of life for women, I am launching F.I.E.R.C.E. LIVE in Wellesley, MA. Part of my personal F.I.E.R.C.E. experience included moving from Texas to Massachusetts to become a co-owner at FLX Training, which will be the home of F.I.E.R.C.E.!
Now, we have a place where we can sweat together in-person and empower each other in the flesh as we build a live community of women who support each other through it all!
You have the strength and the courage to create a life you love.
From F.I.E.R.C.E. LIVE classes and challenges, to F.I.E.R.C.E. online challenges and to all of the resources in our F.I.E.R.C.E. Network, we have you covered and can help you choose the best avenue for you to EXPERIENCE FIERCE.
We Fight for what we believe in.
We Inspire others to do the same.
We Encourage each other along the way.
We Reach out to those who need us.
We Coach ourselves and each other.
We Empower each other to believe it is possible!