Kickoff 2025 FIERCEly:
Join Our Free 2-Week Challenge!
Jan 6 - Jan 19, 2025
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Stop spinning your wheels. Simplify 2025 by focusing on the key habits that truly matter. Let’s set a foundation for strength, health, and clarity—together.
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This January, we're celebrating 10 years of FIERCE by launching the first-ever FIERCE app - and you're invited to be part of the excitement!
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Our 2025 FIERCE Kickoff 2-Week Challenge is your chance to start the new year with intention, focus, and guidance, completely simplified on your phone and completely free.
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Together, we'll create routines, build habits and set the tone for a fiercely successful 2025.
Our challenge begins on Mon, Jan 6th. It's YOUR turn.
Yes! It's MY turn!This isn't just another challenge...
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We've all been there before. We want to make a change, we get excited and we join a challenge... Only to slide back to old habits and patterns once it's over.
This is an EXPERIENCE. This is a chance for you to learn what your body needs to feel your best and what habits, routines, and rituals YOU need to achieve the things you want to achieve.
Yes, we have the workouts, the nutrition, and the mindset that you see in many other challenge or programs... BUT this time you have built-in accountability on your terms;Â AND you have a coach that you can literally message anytime to get answers, to course-correct, and just to know someone has your back. And you can do this from anywhere and everywhere you find yourself.
This is FREE because I believe everyone deserves to know what it feels like to feel fiercely good in their skin... and it's simpler than you think.
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You can do this. I got you.
You've got nothing to lose.
Let's do this.
I AM READY FOR 2025Here's What's Included:

 Workouts
FIERCE workouts are tailored for women and are built on the foundation of moving to get stronger. All workouts can be adapted to any level so you can start where you are today.
In our app, you'll have access to follow-along-style videos as well as clip-style workouts, where you can go at your own pace and mix/match any exercises based on what you like/don't like.
I've also included stretching, foam rolling, and mobility training to ensure we recover between workouts to maintain balance and reduce overall stress on our bodies.

Nutrition Tracking
Awareness is a key habit we coach in the FIERCE life and when we bring awareness to what we eat, we can change the game, baby!
This 2-week challenge will give you the opportunity to get a baseline of what your body needs from food as it relates to our workouts and daily routines. This is not a meal plan created by a registered dietician or nutritionist, but rather a global view of eating for overall health.
You can track calories, protein, carbs, and fat which will help you know what your body needs to feel its best.

Habits & Rituals
How many times have you tried to begin a new habit, only to realize that you forget to it over and over? Yup, this is a common cycle.
When we build your desired habits and rituals into your daily plan on our app, you'll not only have the reminders to take action, but you'll be rewarded for completing it with our checklist and creating a streak! Gamifying habits absolutely works!
From hitting a daily step count, to getting enough sleep, gratitude journaling, you name it, we can add it in to your daily plan. This is my fav part!

Coaching
I'm Coach D. and I am here for YOU.
One of the big differences between this challenge and others is that you have a coach every step of the way.
You can message me with questions, we can troubleshoot, make edits, I'll motivate you, and we'll create your foundation for 2025, together!
I LOVE coaching. I believe it is my gift and what I was put on this earth to do, so please USE ME!
I'm a menopause specialist, a behavior change specialist, AND a strength & conditioning coach. I GOT YOU!

Connection
Friends who sweat together... complain together, are sore together, understand each other, and can CHEER each other on!
Our app has a community feature where we can all chat and share how we're doing, what's working well, where we need help, and share tips, recipes, thoughts, quotes, pics, etc!
In FIERCE, our Tribe is our heartbeat. They're this unspoken knowing, a "I get you" when we do this work together. The armor comes off, the permission is granted, and things fall into place in the most beautiful way.
You are never alone and this connection will remind you of that every single day!

Tools
So. Many. Tools. And you can choose which ones you use and don't use. This is YOUR program, your foundation for 2025, so let's make it work for you!
You can connect your Apple Watch, FitBit, My Fitness Pal, and more. You can literally see your strength increase in realtime and watch your body fat drop.
And you'll have access to our app for 3 FULL WEEKS! Access begins on January 1, 2025, so you can get familiar with our app before our challenge starts on January 6, 2025.Â
Tools at your fingers tips as soon as we say hello to 2025!!!
Why Should I Do This?
Because you are ready to feel like YOU again. The YOU that smiles, the YOU that has energy, the YOU the stops doubting and believes. The YOU that feels fiercely good in her skin and shows up for herself because you DESERVE it.
And there's absolutely no risk. Worst case scenario you find out what you don't like or don't want to do which only gives you clarity on what you DO want.
You have my word that I will give you my best and help you in this process.
What not you?
I'm IN!Meet Your Coach
Hi, I’m Coach D., founder of FIERCE and your coach for this challenge. For 20+ years, my passion has been helping women discover their inner strength and live life fiercely by prioritizing themselves and their health. I’ve designed our new FIERCE app and this 2-week free challenge to give you the tools and knowledge to transform your life—on your terms.
Whether it’s lifting weights, eating more protein, or finding joy in the day-to-day, I’m here to guide and support you every step of the way.
I can help you with workouts, staying accountable to your habits, manage menopause (peri/current/post) symptoms & strategies and with letting go of the guilt and resistance we often feel as women of putting ourselves at the top of our list.
if you want different, you must DO different. And THIS is your chance.
Believing in you,
~ Coach D. xo
Bonus: 3 Weeks App Access
Your app access begins on Wednesday, January 1st, so you can get familiar with our app before the challenge begins on Monday, January 6th.  During this time we'll upload your workouts, habits, and show you the ropes on how to track nutrition and message me, Coach D.
Plus, you'll keep your access until January 22nd so you can save your progress and tools after the challenge ends on Sunday, January 19th.
You'll be notified via email when your app access opens on 1/1/25.
This is the beginning of your fiercest year yet.
I cannot wait to guide you through these two weeks and show you the power of the new FIERCE app. 10 years in the making and a culmination of all things FIERCE!
Let's make 2025 YOUR year!
Let's Do This!